The modern enterprises " development strategy focus on the product development . new product development is related to the enterprise ' s existence and development . the evaluation of new product is an important activity in the procedure of new product development , which is the necessary tool to realize the new product development goal , the foundation to constitute the next new product strategy goal , and the important ensurance to improve the efficiency of new product development 以原子能、微電子和新材料等為主要標(biāo)志的第三次科技革命,使得現(xiàn)代企業(yè)發(fā)展戰(zhàn)略重點(diǎn)放在“以產(chǎn)品開(kāi)發(fā)為中心”上來(lái),新產(chǎn)品開(kāi)發(fā)關(guān)系到企業(yè)的生存與發(fā)展,新產(chǎn)品評(píng)價(jià)作為新產(chǎn)品開(kāi)發(fā)過(guò)程中的一項(xiàng)重要活動(dòng),是實(shí)現(xiàn)新產(chǎn)品開(kāi)發(fā)目標(biāo)的必要工具,是企業(yè)確定下一期新產(chǎn)品戰(zhàn)略目標(biāo)的基礎(chǔ),是提高新產(chǎn)品開(kāi)發(fā)工作效率的重要保障。